The Conscious Calendar |
IWD 2019
International Women’s Day always shines the spotlight on big, overarching issues like the gender pay gap and equal paid parental leave - but with ‘The Conscious Calendar’, we wanted to make people aware of the many ways day-to-day corporate life can be tilted against women, and the small, concrete actions male colleagues can take to correct this imbalance.
The world's first March-to-March calendar, which features 13 of iris Singapore’s male colleagues embracing ‘Office Housework’ and doing it in style.
A 13-month calendar highlighting 13 insignificant gender biases - which are significant at perpetuating stereotypes.
Want a copy?
Download here.
Credits:
For Iris Worldwide, Singapore
Ed Cheong (Executive Creative Director)
Racquel Narciso, Vanessa Tan (Senior Copywriters)
Marilyn Poh (Copywriter)
Jessie Lam, Unnati Marda (Art Directors)
Nemesis Pictures (Production)
Some Buzz:
Campaign Asia / The Drum / CLEO / Marketing in Asia