Real Madrid 24/25 |
Hisense
Hisense is a global leader in home appliances and consumer electronics – but not many people knew much about the brand. So, when Hisense asked us to help them launch their new partnership with Real Madrid – we looked to see how we could tap into the social conversation and leverage the Club’s cultural swagger.
For the launch, a well-known artist and Real Madrid fan (@CharlesDrawin) was commissioned to create an artwork that celebrated the shared champion qualities that allow Real Madrid to go beyond glory together.
We even took it to the real world - by painting the Charles’ art on
Hisense products to be won.
We even launched “Casa de Champions” for El Clásico - where invited guests could come in and explore the linked champion spirit of both Hisense and Real Madrid.
For the Year End, we invited fans to “Bring the Champion Spirit Home” through a buzzy TVC.
But that’s not all - in the New Year, we got the Real Madrid players themselves to sing about the champion qualities of Hisense products - in a product demo video with a tune that got stuck in everyone’s heads.
Credits:
For Octagon
Guy Futcher (Executive Creative Director)
Vanessa Tan (Creative Director)
Yoky Pandowo (Associate Creative Director)
Crecentia Primavera (Senior Designer)
Rana Aksoy (Copywriter)
Mindy Tulsi (Executive Producer)
Stacy Chan (Project Manager)
Sebelle Ho (Project Manager)
Dennis Trautwein (Managing Director)
Sally Kingi (Business Director)
Ashley Arriola (Senior Account Manager)
Spunk Pictures (Film Production)
Florian Malak (Director)
LNS (Animation & Production)
Mangojam (Music Production)